Join us in draping elegance and tradition with every Banarasi Hub Saree,
it is an experience that goes beyond fashion!
The Logo Story
The brand logo of Banarasi Hub carries a profound significance, reflecting our commitment to tradition, empowerment, and the rich heritage of Banaras. Our logo showcases a prominent Banarasi buta motif, intricately designed into the form of a tree. This motif serves as a powerful symbol, representing the deep-rooted heritage of Banaras—the city where our journey began. The vibrant red bindi that graces the letter 'i' in our logo holds dual significance. It is a nod to tradition, paying homage to the cultural values and timeless elegance of Banarasi sarees. Yet, it is also a symbol of the strength and independence of modern women. Through this bindi, we celebrate the women of today who are not only guardians of tradition but also empowered individuals, gracefully carrying forward our cultural legacy into the future. It embodies the essence of our brand—a harmonious blend of tradition and modernity, where every saree is a testament to the enduring beauty of Banaras and the women who wear them with pride and poise.
The Legacy
In the heart of the ancient city of Varanasi, where the Ganges flows gracefully and history whispers through the narrow alleyways, a legacy was born in 1980 - Roopshree, a timeless Banarasi saree brand. For over four decades, we have woven threads of tradition and heritage into every exquisite piece, crafting sarees that embody the essence of India's rich cultural tapestry.
Meet Our team
Our Founder
Lokesh Agrawal
'A Visionary in Banarasi Sarees'
Lokesh Agrawal, the driving force behind Banarasi Hub, is a visionary entrepreneur who has dedicated his life to the art of Banarasi sarees. Born into a family with a deep-rooted connection to textiles, Lokesh's journey into the world of sarees began at a young age. He worked alongside his father, learning the intricacies of the trade and the heritage of Banarasi weaving.
Lokesh's passion for Banarasi sarees ignited a creative spark within him. Fuelled by a deep love for this timeless art form, he pursued a diploma in fashion, further honing his skills and knowledge. His creative genius found expression in designing, where he seamlessly blended traditional craftsmanship with contemporary aesthetics. Today, Lokesh Agrawal continues to steer Banarasi Hub with unwavering passion, ensuring that each Banarasi saree created under his guidance is a masterpiece that reflects the timeless beauty of India's cultural heritage.
Co-Founder
Pooja Agrawal
'The creator of this brand'
Pooja Agrawal, the co-founder of Banarasi Hub, brings a unique blend of business acumen and a deep love for sarees to the brand's leadership. Armed with an MBA, Pooja's journey into the world of Banarasi sarees is a testament to her dedication to both her academic pursuits and her passion for fashion.
Pooja's knowledge of the latest fashion trends, combined with her innate love for sarees, has made her an invaluable asset to Banarasi Hub. Her insights into the ever-evolving world of fashion have played a pivotal role in ensuring that the brand's saree designs are not only rooted in tradition but also resonate with contemporary tastes.
As a co-founder, Pooja has brought a fresh perspective to the brand's growth strategy. Her ability to analyze market dynamics and consumer preferences has been instrumental in expanding the brand’s reach beyond traditional boundaries. Pooja's vision has led the brand to embrace innovation while preserving the essence of Banarasi sarees.
The Backbone of Banarasi Hub
Our Master Weavers
In the vibrant tapestry of Banarasi Hub’s success story, one integral thread weaves through every masterpiece—the dedicated weavers who breathe life into our Banarasi sarees. Acknowledging their indispensable role, we proudly shine a spotlight on our master weavers.
Working hand in hand with our founders, Lokesh Agrawal and Pooja Agrawal, our weavers bring tradition and innovation together. This collaboration ensures that each saree that goes out of our brand house is a harmonious blend of classic craftsmanship and contemporary design.
As we celebrate the beauty of Banarasi sarees, we express our profound gratitude to our master weavers. They infuse every saree with the essence of tradition, making Banarasi Hub not just a brand but a custodian of timeless elegance and artistry.
Why Choose Us
At Banarasi Hub, we take pride in offering more than just exquisite Banarasi sarees. We offer an experience woven with tradition, creativity, and a commitment to excellence. Here's why you should choose us